40 years in 40 stories: Elsbeth Brouwer From helpdesk to COO: Elsbeth’s 30-year journey with UNIFORM When Elsbeth Brouwer joined UNIFORM in 1995, the company had fewer than twenty employees. More than 30 years later, UNIFORM has grown into an international company with over a hundred employees, and Els is now its Chief [...]
40 years in 40 stories: Jan Venema 40 Years Behind the Scenes at UNIFORM-Agri Anyone who wants to tell the story of UNIFORM-Agri can hardly do so without mentioning Jan Venema. Yet there is a good chance that many customers do not know his name. While colleagues are more visible to customers, Jan always [...]
40 years of software for the dairy farm In conversation with Harm-Jan van der Beek Genderen, the Netherlands. Harm-Jan van der Beek lives on the farm in Genderen where he grew up. Although he would have loved to become a dairy farmer, life took him in a different direction. His interest in science [...]
40 years in 40 stories: Henk Brugman From floppy disks to fibre optics: 35 years with UNIFORM When Henk Brugman went into partnership with his parents in 1991, the world looked very different. Farm records were kept on paper, cow information was tracked using magnets on a wall calendar, and computers were still [...]
On the road with dealers: from commercial learning curve to success In the early days of UNIFORM-Agri, Harm-Jan van der Beek learned the ropes by joining dealers and milking equipment sales representatives on farm visits. The commercial side of the business proved to be just as important as the software itself. Learning the [...]
"You can do a lot on your own, but in the end, you achieve the most together" 40 years in 40 stories: Guido IJpelaar Few people have witnessed UNIFORM’s growth and development as closely as Guido IJpelaar. Since March 1995, he has been helping dairy farmers make the transition to digital farm [...]
"I knew nothing about cows or computers, and yet I was right in the middle of it." In October 1987, Monique Otten and her boyfriend bought a computer. Not just any computer, but a complete management system: the GM2000, which came with five years of business support. They bought it from Gascoigne Melotte for [...]
An unexpected collaboration: one system for all manufacturers “Milking machine suppliers choose VekuSoft.” That was the headline in 1991. In a press release from the same period, it was put even more strongly: “Certainty for farmers through far-reaching standardisation, greater uniformity and guaranteed continuity.” What was announced at the time proved to be a [...]
